♦ Orientation Video Welcoming You To Best Set You Up For Success
♦ 7 Course Modules With Complete Video For Each Module
♦ Module Manual For Each Module For Easy Reference (Printable)
♦ Easy-To-Understand And Implement Action Steps For Each Module
♦ In-Depth Understanding Of The Secrets & Inner-Workings Of The Media
♦ How To Present Your Business And Ideas To The Press & Media
Line-By-Line Breakdown With Different Types of Press Releases
To Assure Your Greatest Chances For Success
♦ Our Media Contact List Master File For You To Create Your Media List
♦ Media Contact Emails, Voicemails, And Follow Up Scripts
♦ Keys And Tips To Becoming A Good Media Guest
♦ A Unique System To Actually Practice For Your Press & Media Appearances
♦ Primary Interview Points And Sample Media Interview Questions
♦ The Production Information Sheet That Your Media Contacts Will Love
♦ Photo And Video Releases
♦ 40 Ways To Monetize Your Press & Media Coverage
♦ The Industry Method For Calculating The Value Of Your Media Coverage
♦ Glossary Of Media And Industry Terms And References
Finally, The Information Every Entrepreneur & Small Business Owner Should Know To Generate Thousands Of Dollars In FREE Press & Media Coverage
Tired Of Seeing Other Businesses On T.V., In The Newspapers, Or On The Radio?
Ever Wondered Or Thought To Yourself, Why Can't That Be Me?
Do You Think Media Coverage Could Help Your Business Or Venture?
You’ll learn how to...
- Generate Interest & Coverage From The Press & Media
- Understanding The Press & Media
- Common Mistakes And Misperceptions About The Press & Media
- The Right Way To Approach & Execute Media
- Becoming Media-Ready
- Preparing For Media Success
- What It Takes To Be A Good Media Guest
- Preparation & Practice For Media Appearances
- How To Best Optimize Your Media Segments For Expert Positioning
- Going Viral With Your Media Appearances
- 40 Ways To Benefit From And Monetize Press And Media Appearances
- Plus Samples, Templates, Scripts, Emails, And Much More
Press and media offers you and your business a world of benefits and opportunities that can be enjoyed for years to come.
The press and media help inform, educate, entertain and influence what we think about, accept and believe. They influence us to create our own thoughts, insights and opinions based on their input to our consciousness.
The media is powerful. It is authoritative. Most of all, the media is persuasive, influential, and credible. In today’s world the media creates authoritativeness, perspective, and credibility.
However, in a much bigger picture, the media is also a business tool, a resource, and an opportunity for business. Press & media are tools that every entrepreneur and business owner on any level can utilize.
The press and media are areas that can be highly beneficial to any business when understood and properly utilized. There are many benefits to the entrepreneur that can help to position, grow, and offer credibility to your business. The press and media can be one of the most unique, powerful, and fascinating resources available to entrepreneurs.
-First, is to realize and understand how the press and media can offer a variety of benefits and value to your entertainment business
-Next, is how to utilize the opportunities that are offered by the press and media in ways that directly benefit your business
-Finally and most importantly is how to monetize these benefits and opportunities to create positioning, customers, bookings, sales, and revenue
In short, how to take advantage of the press and media in as many ways as possible to benefit and create value to your business.
Press & Media For Entrepreneurs & Small Businesses Pulls Back The Curtain And Reveals The Information You Need To Know To Understand And Utilize Press And Media For Your Business
Much Of This Information Is Closely-Guarded Industry Secrets Not Easily Obtained Or Understood By The Entrepreneur And Business Communities
This Is For Entrepreneurs And Businesses Of All Levels - Beginners To Professionals, Part-Time Or Full-Time
Press & Media For Entrepreneurs & Small Businesses uncovers the many misconceptions about press & media. It separates fact from common belief and provides professional insight into the real world inner-workings of obtaining press and media coverage for your business and ventures.
Also, be careful as there is a bunch of misinformation and incorrect information all over the internet about just trying to find a basic fill-in-the-blank generic press release and that's all you need. Wrong! This is about much more than just press releases. This is a complete Press & Media System! I will help you to understand the press and media and exactly how they work.
Learn the exact process to understand and utilize press and media coverage for yourself. You’ll learn and understand the step-by-step process that is not commonly available to most businesses.
Just as important as learning what TO do is learning what NOT to do...and why?
These are the same methods, techniques and strategies that I used in my over twenty years in radio and television featuring over 3000 celebrities, guests and interviews. These are the same techniques I have used in my own media appearances nationwide for four decades and still continue to use to this day. These are what led me to appearances on The Oprah Winfrey Show, Good Morning America, MTV, All My Children and hundreds of local and regional media appearances across the country.
Understanding the media from the inside out allows you to speak the language of the media and know what appeals to them to get the coverage you desire. Learn the exact process to understand and utilize press and media coverage for yourself. You’ll learn and understand the step-by-step process that is not commonly available to most businesses.
If I had to pay for the amount of advertising space that the feature story utilized in the one newspaper which ran the cover story, the cost to me would have been $12,000. The second feature in the other paper was featured in the Business section, which would have cost $7,500. The two radio interviews that I landed from the same Press Release were also very beneficial, not to mention fun. One was about a seven-minute interview, and the other was a full half-hour guest segment. Upon learning what it would have cost to purchase that amount of air-time and produce advertising, promos, and tags for the same amount of time on these radio stations, I discovered it would have cost me $10,000.
That’s a total of $29,500 in free adverting and promotion that I received absolutely free. It all happened with the use of a single Press Release. (Prices based on their media rates at the time of the coverage.)
Do you think this could benefit your business?
Just at first glance, can you see how having this full-page newspaper story could benefit the event or venue which you are promoting?
Can you see how having this full-page feature article as part of your promotional materials or included on your website could create benefits and credibility for you long after the promoted event is over?
Can you see how your competition would feel when they see this feature story about you and your business in their marketplace?
Can you see the credibility and perception this feature story would have to the
general public in your community?
I hope by now you are beginning to see the picture. I hope you can see the value of such an asset to your business.
Press and media offers you and your business a world of benefits and opportunities that can be enjoyed for years to come. Press and media are something that should be a part of your marketing and promotional plan and effort continually.
While trends come and go, the press and media have endured as their prestige remains as strong and credible today as it was in its earliest incarnations.
- Understanding Press & Media - A Basic Education
- Separating The The Truths From The Common Misconceptions
- Deciding The Purpose Of Your Media Interests
- Understanding The Press Release - Types Of Releases & How To Use Them
- The Purpose Of Your Press Release
- Determining Your Desired & Expected Results
- Creating A Proper & Effective Press Release
- Understanding The Media Pitch
- Creating Your Press & Media Contact List
- Understanding Media Timetables
- Becoming Media-Ready
- Responding To Media Inquiries & Requests
- Becoming A Good Media Guest
- Understanding & Working With The Different Types Of Media
- 40 Ways To Utilize, Benefit From, And Monetize Media Appearances
These are the same methods, techniques and that I used in my over twenty years in radio and television featuring over 3000 celebrities, guests and interviews. These are the same techniques I have used in my own media appearances nationwide for four decades and still continue to use to this day. These are what led me to appearances on The Oprah Winfrey Show, Good Morning America, MTV, All My Children and hundreds of local and regional media appearances across the country.
Understanding the media from the inside out allows you to speak the language of the media and know what appeals to them to get the coverage you desire.
"I’ve bought your Press and Media for Entrepreneurs course.
Because of you and your course, I got TV air time on my first try implementing what you suggested. Also, because of your course, I got into a newspaper’s announcements, free again on my first try. Thank you!"
"Got a chance to read and listen to this course. Wow! Lots of great stuff inside. Over the many decades I've read various books on publicity and making press releases. I knew some of the stuff already, but I loved the in-depth analysis of the various formats, media outlets, etc. I especially liked the final chapter where he gave all the reasons as to why and how you can monetize your media experience.
I'm sure this is going to help many out there who've never even thought about approaching their local papers, radios or TV stations.
Greg, Los Angeles
"This course is a fantastic resource for any newcomer or business who is looking for some direction. Some of the advice contained within the course is invaluable to those who want a fastrack way into the media. For those that take the advice literally, it will have saved them a fortune, and just as importantly, a lot of heartache along the way.
It is a written by a man who clearly knows the world of media, business, and entrepreneurship and all of the pitfalls within.
Really well written, and comprehensive to boot. Really good stuff.
I don't recommend a lot, but I highly recommend this!"
"I just purchased and received The Expert Expert’s new course "Press and Media For Entrepreneurs & Small Businesses”. This is something I have really looked forward to for sometime, for two different reasons. One, the topic appeals to me, but more importantly, reading The Expert Expert's material always causes me to think.
I share this, because as I was watching the course and reading the manuals it made me realize that activities that enhance ones personal image and help to create celebrity status are paramount and should be set the top of the priority list of where to devote time investment.
40 pages in, and I now have better respect for the importance and relevance of the role Press and Media should play in developing and growing a business.
"I now realize that one's understanding of the Press and Media as it relates to business opportunities should be viewed as a important component of a well run enterprise and not merely an off shoot. I now see that this information would have allowed me to propel my growth much more rapidly had I applied the techniques discussed, throughout the last five years."
Charlie C. New York
"I was recently invited back to CT Style on ABC 8 in Connecticut. It was my third and most successful appearance by far. This time I sent the producer a press release about my TEDx talk hitting 1 million views, and they had me on within 2 weeks to talk about it and also my burgeoning work as a motivational speaker.
My goal for the spot was to have a tight 5 minute TV appearance that could be used in email campaigns to my existing client base and mailing list, and also for cold marketing to new clients in the youth speaking market, in New England.
On my journey to learn how to utilize media appearances as a source of increasing my business and developing my professional reputation, about six months ago I picked up The Expert Expert’s "Press and Media For Entrepreneurs" course. It is a magnificent resource and was largely responsible for my preparation and the subsequent success of this spot. I was absolutely thrilled with the result. I felt calmer, more confident, and more in control of the tone of the appearance than ever before.
I highly recommend The Expert Expert’s course for anyone looking to utilize press and media to their business."
Brian M., Connecticut
"I literally just got a phone call from a T.V. Talkshow producer and they are bringing me on as their featured guest. I will be interviewed and be performing as well.
This will all happen on Thursday, March 16th, which is just before I start a 7 month tour.
I have done newspaper interviews & radio interviews in the past, but this is literally my first time doing a T.V. Show - So, I am both excited and nervous. Much more nervous than excited, for sure! Like most, I wear all the hats so I have no one to turn to for advice or suggestions. However, I do own EVERYTHING from The Expert Expert and I'm frantically reviewing how to be a good media guest."
"I just got all the final confirmation for this appearance. I was able to use the information from The Expert Expert's course on "Press & Media" and set up my spot the way he suggested that would benefit me, from a business perspective, better, which means: They are going to interview me and I will do a very brief performance demonstration at the end. My time slot will run for 15 minutes. That is a long time, which is absolutely awesome."